No, colorism isn't the study of various colors. Colorism is an issue that is based on the discrimination of someone based on his or her relative lightness or darkness of skin tone. It can build a sense of self-hatred and low self-esteem. I was one of the group members for the colorism forum and it was interesting to hear everyone’s perspective on the issue. The portrayal of darker skinned individuals in the media is degrading when compared to lighter skinned individuals. Someone mentioned how lighter skinned people are given the opportunity to play the role of a dark skinned person in movies or TV shows. I think it’s completely discriminatory and unfair that darker skinned individuals aren’t given equal opportunities based purely on their skin tone. As society and the media emphasize the distinction, individuals gain hatred toward their skin tone, which can cause them to even lighten their skin through treatments. To solve the issue of colorism in the media, we need to work with casting directors and imagery. If we emphasize the beauty of dark skin through magazines, photography and videos, we will be able to reach the point through to society.
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